Landing pages for Russell Investments

Client: Founded / Russell Investments
Date: March 2018
Services: UI Design

Working at Founded, I was tasked with designing a range of new landing page templates for an Investment company. Working from basic wireframes I designed 5 different variations, each with a unique approach that would help the company to understand what converts best with their customers. The landing pages below are from the 'pushed approach', in which I provided a more visual approach than their traditional landing pages, with more use of photography, iconography and bigger forms. I also provided brand guidelines which built upon their existing guidelines and modernised their typography, icons and layouts.

Pushed Landing Page Version 1
Landing page design
Mobile Landing Pages
Pushed Landing Page Version 2
Pushed Landing page 1